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Events

EDU Fest

Singular and unique festivals are conducted to concentrate on contemporary practices followed in the world. In this context, an Edu Fest was conducted, keeping the theme, ‘The World is Flat’.

Book reviews were done and the important aspects were discussed in detail.

MBA Fest of a Different Kind

Competitive fests are very popular in b-Schools, with students competing on Marketing, HR Strategies and Business Plans. Dayananda Sagar College of Management and Information Technology, Bangalore had organized a novel an Edu Fest based on Thomas L. Friedman’s, No. 1 best seller ‘World is Flat’. This fest titled ‘Managing in a Flat World’ attracted 350 students and faculty from all over Bangalore.

Top-class speakers from Academia and Industry educated the students on strategies to cope with the 10 flattening forces.

Professors V. Anand Ram, D. N. Suresh, R. Srinivasan and Vasanthi Srinivasan from IIM, Bangalore besides Prof. Ramesh Venkateshwaran the charming director from SDM, Mysore were the brilliant academics who addressed the gathering.

The titans from the Industry were: Mr. Ramanujam Sridhar, CEO, Brand.Comm., Mr. Ajoy Chawla, Business Head, Titan & Retail, Mr. Chandrasekhar Srinivas, Director - HR, Symphony Services, Mr. Indiresh Vivekananda, Manager – Finance, Yahoo!, R&D, Bangalore, Mr. Satyagopal Kalluri, Chief Marketing Officer, 247 Customer.com.

Dr. D. Premachandra Sagar, Vice chairman, Dayananda Sagar Institutions, inaugurating the proceedings brilliantly spelt out the managerial skills required, to be competitive in the flat world.

Some pointers that emerged from the two-day proceedings were:

HR & Strategy:

We are living in a time when jobs are joint ventures, employers are partners and careers are continuing education.

Virtual work place, no visible reporting teams, multiple teams collaborating in projects are some emerging features of the 21st century Work Place.

What differentiates good and great companies:- Greatness is not a matter of circumstance but a matter of choice.

Gap between employment / employability is the biggest challenge facing humans today.

How to compete in a flat world? Target global competitors, Cross-country subsidization, counter-parry and globally coordinated sequence of moves, are the strategies required.

Finance:

Financial statements are no longer number crunchers and have to be more MIS oriented, serving as tools for decision making, virtual closing, timely provision of information, transparency and multi-audits (local, international and ethical) are some features of modern financial accounting.

US-GAAP is no longer a gap

Marketing:

Commodities are getting technologized and technologies are commoditised.

Technology is to be used to deliver personalized service and make it easy for the customer to do business with the company.

In order to build a strong customer relationship, today’s corporations have to deliver integrity, value and reliability, are make efficient use of customers’ time and offer ease of interaction.

Higher aspirations, affordability, availability of international brands and retail chains new emerging consumer segments. (the Young Professionals, Liberated Indian Woman, Kids and Youth, and the Arrived Segments), and the small town boom are some features of the current market place. The retailing forces, the media, internet and mobile phones, short product life cycles and new supply chain formats, are some features of the current scenario.

IT & Operations:

‘Engineered in India’ brand has acquired global awareness and collaborative engineering is the name of the game.

The Toyota Production System can be used as a model for workflow software as executed by 247 customer services to coordinate work across the globe.

On the whole, the Edu Fest was highly appreciated by the student community who were demanding for more such Edu Fests in the future.

 

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